When the market is saturated, it’s the niche that saves you. The world of telephony seems like one of those universes in which everything thinkable seems to have already been thought and created. However, behind a cloud of rates, offers and minutes, there are those who have managed to carve out a space, applying the concept of trading to telephone traffic. A space of 21 million euros per year. This is Afinna One, one of the 7 Italian companies awarded by Deloitte ranks for highest revenue growth achieved in 2015. It was created by Massimo Lucera.